Free
₹0
Explore a small number of product ideas and research workflows.
- 2 active projects
- 10 synthetic personas per evaluation
- 10 interview messages per iteration
- 3 evaluations per month
- 3 product iterations
- Report export
Clear plans for early product research
Litmus pricing
Start with a free plan or choose SoFo for more synthetic personas and fewer usage limits. Both plans provide exploratory AI-generated research, not a substitute for evidence from real customers.
SoFo
₹399 / month
Run more product explorations with higher plan limits.
- Unlimited active projects
- 30 synthetic personas per evaluation
- Unlimited interview messages
- Unlimited product iterations
- Report export
New accounts select a plan after signing in. Existing customers can manage their plan from Billing.
What synthetic research can—and cannot—tell you
Litmus generates simulated perspectives from AI models. These outputs can help surface assumptions, questions, and possible objections to investigate. They do not establish actual demand, predict sales, or represent a statistically sampled population. Speak with real customers before making high-stakes product decisions.