Synthetic market evaluation instrument

AI-powered synthetic market research

“Build what survives the scrutiny”

Litmus helps founders and product teams explore product hypotheses with AI-generated personas, product evaluations, and simulated interviews. Use the results to shape questions for real customer research.

Synthetic responses are exploratory inputs, not interviews with real customers or representative survey results. Validate important decisions with real people.

What Litmus does

Describe a product, explore distinct synthetic customer perspectives, review potential concerns, and use the findings to decide what to investigate with real customers.